David Condon Finds

Every so often, I feel the need to step back from my usual topics and write something that’s been niggling away in the back of my mind for a while. This post isn’t about woodcraft, or even the day-to-day struggles of running a small business, although in some ways, it’s connected. It’s about leadership and how those who are meant to represent us are often doing the exact opposite these days. Sometimes it looks like obliviousness, but more often, it feels like something else.

I’ve been prompted for the longest time by Google to set up a proper cookie consent banner (CMP) that meets their requirements. For a while I got by with the basic one my Wix website offered, but eventually Google’s persistent reminders — and the reality of GDPR, GA4, and Ads — made it clear I needed to upgrade. I’ll be honest: price was the biggest factor in choosing a CMP. Most of them are in the same ballpark cost-wise, but the monthly visit allowances can vary wildly. As a small business, you need to know your estimated daily traffic all year round before looking for a CMP and always allow for growth when choosing a CMP platform.

I’ve just crossed 10,000 views on this blog. For some people that’s just a number, but for me it’s a milestone worth celebrating. When I started writing here a few months ago (May 2025), I had no idea if anyone would actually read my posts. Now, seeing that five-digit total feels like proof that showing up consistently really does work. I wanted to touch on some of my early struggles on this blog so I've listed a few posts that may be of interest. I've also grown a bit as a writer and with that experience, my blogs have become a little better and easier to read. (I hope lol) 

You can spend years working at something you love but sometimes it takes explaining it to someone else to see it clearly for yourself. That’s something I learned twice: first when I started teaching woodturning, and then all over again when I started blogging about it. Who knew it could be so difficult and  yet so simple at the same time?

Why Buy Me a Coffee Works – and How You Can Support This Blog Running a small business is a major juggling act, there's a good reason why self employed people have bags under their eyes and a caffeinated nervous energy look to them on a semi-permanent basis. There’s the work you do, the admin you planned for — and the admin that snuck up on you. Then there’s the website you maintain, the content you write, the ads you try to make sense of — all while figuring out how to keep the lights on, the wheels turning, and the bills paid. And all of this on a narrow budget of both time and money in a life that ain't getting any longer. Even when things go well, small businesses rarely have the luxury of a cushion. That’s where Buy Me a Coffee comes in — a simple, no-fuss way to support what I do here on this blog and behind the scenes in my business. And you can do it too!

Why I'm Going to Spend Less on Google Ads — Thanks to AI Overviews You’ve probably seen the advice flying around: “Increase your ad spend to stay competitive on Google.” With AI Overviews taking over the top of search results and organic clicks becoming harder to earn, many large businesses, small business owners and bloggers are pouring more money into Google Ads just to stay visible. I'm doing the opposite.

There was a time when courier services were a lifesaver for small businesses. Fast, trackable, offering one rate regardless of box size or weight and a welcome alternative to the long queues at the post office. But in recent years, many of us have started to ask the same question: what happened? If you're a small business owner in Ireland, you’ve probably had your fair share of headaches with couriers and you know exactly what I'm talking about. Missed collections, phantom “attempted deliveries,” and the endless loop of automated or non-existent customer service... it's frustrating, time-consuming, and damaging to customer trust. So why is this happening? And is it time we re-evaluate how we send and receive goods in 2025?

There’s an old saying in retail and hospitality that “the customer is always right.” It’s become something of an expected golden rule in business but I don’t believe it’s always fair. Especially not for small businesses or frontline employees who are often left to deal with entitled or unreasonable demands. As someone who runs a hands-on, customer-facing business, I’ve dealt with all kinds of people over the years. The vast majority of them are kind, reasonable, and a genuine pleasure to deal with. They ask questions, respect the time and effort that goes into the work, and treat me the way they’d like to be treated themselves. I value those people immensely — they’re the reason I keep doing what I do.  Before you read on: If you’re interested, I’ve written another post that goes deeper into what self-employment is really like — feel free to check it out after this.

 What Happened to My Website Traffic? A few months ago — and seemingly overnight — I started noticing my website traffic slipping. Not just a slow day here and there, but an over-the-cliff drop in clicks and visits. The posts that once brought people in — especially my carefully written affiliate content — just weren’t pulling the same numbers anymore and very few were actually following my links. I went from a modest traffic level and some small commissions to nothing at all. Be sure to read my other post  Why Google Ads Is So Hard for Small Businesses after you finish here!

So, why have a title like that for a blog post? Sure, isn’t every self-employed person loaded? Living the dream, setting their own hours, taking days off whenever they like? Expensive holidays in the sun...two expensive cars in the driveway. Give me a break! That’s the story you often hear but the reality is a little or a lot different, especially when you’re a one-person business in Ireland in 2025. “I’ve touched on a related side of things in another post too — about  why I keep blogging  for my business even when it sometimes feels like nobody’s reading. Feel free to have a read when you’re done here.

Dear Google Ads, I’m writing this post, not as a digital marketing expert, but as a small business owner who’s genuinely trying to use your platform and to be honest, I'm struggling. I’ve worked in IT, built and maintained websites, written blog posts, learned SEO basics, and made countless improvements to my online presence over the years. But when it comes to Google Ads? It feels like I’m trying to solve a Rubik’s Cube blindfolded. I’m not a luddite, I’m not afraid of tech. But your platform seems designed for ad agencies and highly advanced individuals, not small business owners like myself trying to promote handcrafted products, services, or local offerings. There’s so much potential here but the interface, terminology, and campaign setup make it feel like I need a degree in advanced computing just to run a simple ad.  Red Mist Loading! Explained below. You might also like this post on easy SEO for beginners  — I put together a simple, step-by-step guide after figuring i...

 Let me ask you something. When was the last time you saw more than one staffed checkout in a major supermarket? Lately, I’ve found myself standing in front of rows of glowing self-checkout machines with no real choice at all. No staffed tills open or a single one with a long queue, no one to talk to, just a machine and a scanner. I’m not against technology.  Far from it but something about this shift feels off. It’s not convenience anymore. It’s replacement. Staff are being sidelined, and shoppers like you and me are being quietly turned into unpaid workers. This post isn’t a rant, but a reflection. What started as a mild irritation has grown into something that bothers me and judging by the conversations I’ve seen online and in person, I’m not alone. Self-checkouts only work because most people are honest. If theft were the norm, these machines wouldn’t exist. That trust is being exploited, we’re expected to do the work and prove we didn’t steal. Looking for some cool...

 SEO felt like a tangled mess when I first started my website. Every article said something different, every tool gave mixed signals, and I was left more confused than before I’d begun. If that sounds familiar, this post is for you. I'm not here to sell an expensive strategy — just to show you how I simplified my own SEO approach using a few basic strategies and a little common sense. This updated version first appeared on my original blog at davidcondonwoodcraft.ie. (linked below) While you're here, I’ve shared exactly why Google Ads can be so frustrating for small businesses in this open letter — worth a read if you’ve ever felt the same.

Craft Ribbon & Satin Bows in Ireland – Buy Online or In Person For anyone finding this blog post out of the blue while looking to buy Satin Ribbon Bows, it's not an accident, I do in fact have many varieties of Bows for sale. I sell the full range of Italian Options Satin Bows in 3cm and 5cm and I have access to their full catalogue if needs be. If you read on you might be interested in why it came to be and what I have to offer.  Insider Knowledge; I have owned and operated my own craft business for about 8 years at the time of writing. My business started with a definite model but has meandered and side-stepped and changed throughout all that time. Why? The market conditions have moved constantly and I have had to move with it or face closure. My original business model was supposed to be 20% Woodcraft and 80% online retail but I had such a good time learning the Woodcraft side of things that I almost gave up on the retail part. Woodcraft ended up near 90% of my business but ...

Buying Satin Ribbon in Ireland - A Buyers Guide I have been in business for nearly 8 years (at the time of writing) and one of the main problems I had when I started my craft business was the sourcing of high quality products that would enhance the finished pieces I was making.  Early on, I started making Hardwood Hanging Ornaments as Christmas Tree decorations and I discovered there was a lack of affordable, quality satin ribbon around Ireland.  At least it wasn't very apparent what Quality was and what Brand was leading the way. Many retailers were selling ribbon by the meter which is an expensive way of buying ribbon. I ended up buying some ribbon from the US which were only available in 10 foot lengths on cardboard reels and they were a bit expensive I have to say.   While on holiday in the US I managed to find the same brand reels and I bought a good few to keep me going.  The quality of these ribbons were good but not great and I kept a constant eye out fo...