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Showing posts with the label Business

Why Free Shipping Can Be Bad for Small Businesses

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Free shipping sounds fantastic. As a customer, I like it too. If I am comparing two websites and one wants €8 or €10 for delivery while the other offers free shipping, I know which one immediately looks more attractive. I have chosen the free-shipping option plenty of times myself. Occasionally I have even thought afterwards that I should probably have supported the smaller business instead of giving my hard earned money to a large faceless entity. The post purchase guilt trip is never easy. The problem is that shipping is never actually free. Somebody is paying for it. For a large retailer, absorbing that cost can be relatively easy. For a very small business, particularly one making or selling low-margin products, free shipping can quickly turn a perfectly reasonable sale into a transaction that barely makes any money at all. I know because I tried it. I Kept Increasing My Free Shipping Threshold When I first introduced free shipping on my own website, I think my threshold was somewh...

Why Cheap Imported Goods Make Handmade Craft Seem Expensive

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Cheap imported goods have quietly changed how people see handmade products. Many shoppers today are used to mass-produced items that cost very little, and that can make the price of handmade craft seem shocking at first glance. I see this reaction regularly when I sell my woodturning at craft fairs. One moment people admire the piece in their hands, the next moment the price changes the conversation entirely. If you have ever stopped at a craft table, picked something up, admired it, and then quietly put it back when you heard the price, this post is partly about that moment. I don’t say that to criticise anyone. I understand why it happens. But I also think years of cheap imported goods have changed the way many of us judge handmade work. My woodturning table at a craft fair in Manor West, Tralee in 2018 with handmade bowls, pens and small turned gifts on display. A quick note: This post was originally published on my main website, David Condon Woodcraft, but I have moved it here bec...

How to Price Your Craft Products Properly (Without Undervaluing Your Work)

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Working Out Prices for Your Craft Products Pricing your work is one of the hardest parts of running any craft business. It’s not just numbers. It’s confidence, experience, and sometimes a bit of trial and error. I’ve learned that the hard way, across two different businesses.  My First Mistake: Undervaluing My Work When I was working as a carpenter, I never really valued my time properly. Wages on site were rising steadily, but I never adjusted my own rates to match. I kept charging what I had always charged, partly out of habit and partly out of fear of losing work. If a builder asked for a slightly better price, I’d usually shave something off. Even when I was probably already cheaper than everyone else. I wasn’t a ruthless businessman, and my pocket paid for it. Starting Again as a Beginner When I moved into woodturning, I was starting from scratch again but with much bigger unknowns. In the beginning, I couldn’t even make my early products properly. I was a complete novice. Wha...

Why I Removed Ads From My Website — And Why You Probably Should Too

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Is Putting Ads on Your Website Worth It? The Harsh Truth From My Own Experience I used to think that connecting Google AdSense to my website would be an easy way to earn a bit of passive income. You know the thinking,  if people from all over the world are visiting anyway, why not make a few euro from ads? And technically, yes, I did make money. But here’s the part nobody tells you: I made it painfully slowly , over months and not days & weeks like I expected. And every cent came at the cost of my website’s credibility, user experience and overall performance which I only found out after the fact. If you’re thinking about adding third-party ads to your site, especially if it’s something you’ve poured time, effort and pride into, here’s my honest advice after learning the hard way. The “Income” Looks Good — Until You Do the Maths At the peak of my AdSense phase, I was convinced I was doing well. The dashboard showed little bits of revenue trickling in and I could see count...