David Condon Finds

Dear Google Ads, I’m writing this post, not as a digital marketing expert, but as a small business owner who’s genuinely trying to use your platform and to be honest, I'm struggling. I’ve worked in IT, built and maintained websites, written blog posts, learned SEO basics, and made countless improvements to my online presence over the years. But when it comes to Google Ads? It feels like I’m trying to solve a Rubik’s Cube blindfolded. I’m not a luddite, I’m not afraid of tech. But your platform seems designed for ad agencies and highly advanced individuals, not small business owners like myself trying to promote handcrafted products, services, or local offerings. There’s so much potential here but the interface, terminology, and campaign setup make it feel like I need a degree in advanced computing just to run a simple ad.  Red Mist Loading! Explained below.

 Let me ask you something. When was the last time you saw more than one staffed checkout in a major supermarket? Lately, I’ve found myself standing in front of rows of glowing self-checkout machines with no real choice at all. No staffed tills open or a single one with a long queue, no one to talk to, just a machine and a scanner. I’m not against technology.  Far from it but something about this shift feels off. It’s not convenience anymore. It’s replacement. Staff are being sidelined, and shoppers like you and me are being quietly turned into unpaid workers. This post isn’t a rant, but a reflection. What started as a mild irritation has grown into something that bothers me and judging by the conversations I’ve seen online and in person, I’m not alone. Self-checkouts only work because most people are honest. If theft were the norm, these machines wouldn’t exist. That trust is being exploited, we’re expected to do the work and prove we didn’t steal.

 SEO felt like a tangled mess when I first started my website. Every article said something different, every tool gave mixed signals, and I was left more confused than before I’d begun. If that sounds familiar, this post is for you. I'm not here to sell an expensive strategy — just to show you how I simplified my own SEO approach using a few basic strategies and a little common sense. This updated version first appeared on my original blog at davidcondonwoodcraft.ie. (linked below)