Why Do People Opt Out of Cookies? – The Truth Behind Those ‘Reject All’ Clicks

I’ve been using a basic cookie notice on my website for years and, to be honest, I never really paid much attention to it. But recently, there’s been a big push from Google for website owners like me to upgrade to a proper Cookie Management Platform (CMP) — the more advanced (and paid) kind that meets stricter compliance requirements for things like Google Ads and GDPR. So I did it. I installed Cookiebot, and now I have a full breakdown of how people interact with that little pop-up. And here’s what I found: a lot of people — at least a third — choose to reject all cookies.