Is an Amazon Storefront Worth Setting Up for a Blog?

I have been using Amazon affiliate links on my blogs for a while now, especially on posts where I mention products, DVDs, Blu-rays, books, LEGO sets, gadgets, or anything else that naturally fits the topic.

I have also written before about whether Amazon Prime is worth it, because for many shoppers the decision is not just about one product, but about delivery, convenience, subscriptions and whether Amazon still makes sense for the way they buy online.

For a long time, the basic affiliate link was the obvious way to do it. You write about a product, add the link, include a clear affiliate notice, and hope someone clicks through.

But I was never completely happy with that setup.

I am writing this fairly soon after setting mine up, so this is not a long-term review. It is more of a first look from someone who already uses Amazon affiliate links and is trying to work out whether a Storefront is worth the effort.

Single product links can be useful, but they are also quite limited. They send a reader to one item, and if that exact product is unavailable, too expensive, out of stock, or just not quite right, the opportunity can disappear very quickly.

On top of that, the way people browse online has changed.

Search results, AI Overviews, AI assistants and quick summaries have all made people less likely to click through every link in the old way. I still believe proper blog posts matter, but there is no point pretending things have not changed. Some readers now get enough of an answer from a summary and never make it to the full post at all.

That is why Amazon’s Storefront idea caught my attention.

Instead of sending someone to one product at a time, I can now group related products into curated lists. A reader looking at one film recommendation can see a whole genre. Someone reading about LEGO can browse bigger collector sets. Someone interested in Revitive or circulation boosters can compare several related products in one place.

That feels more useful for the reader, and it may also be a better fit for how people shop now.

Affiliate links, I may earn a small commission if you buy, at no extra cost to you.

What Is an Amazon Storefront?

An Amazon Storefront is basically a public page where selected products can be grouped into sections and lists. I now have one on the Amazon UK site, I don't know if Amazon Ireland will add this in future and I can't seem to find any notice about it.

Instead of having one affiliate link here, another one there, and another one buried in an older blog post, the Storefront gives me one place to organise recommendations by topic.

For example, I can create sections for:

DVD and Blu-ray collector picks
LEGO collector sets
Kindle books and reading ideas
Music, CDs and box sets
Circulation boosters and massagers
Useful gadgets
Workshop and tools

These are the topics I regularly write about and that makes the whole thing feel more like a curated recommendation page than a random collection of product links.

It is still Amazon, of course. The aim is still to send people to Amazon. But it gives the reader more choice and direction than a single product link.

Why I Thought This Could Be a Game Changer

For bloggers and small publishers, affiliate links have always been a bit awkward. You might spend hours writing a helpful post, adding images, explaining your opinion, and then the actual buying journey depends on one link to one product.

That is not always ideal.

A good example is a film or TV post.

If I write about one DVD or Blu-ray title and send the reader to a single product, that is a very narrow path. Maybe they already own it. Maybe they want the Blu-ray instead of the DVD. Maybe they would rather buy a box set. Maybe the version I linked to is not the one they want. Maybe the product is discontinued or out of stock.

That is a lot of maybes for one small link to carry.

A Storefront list gives the reader more room to browse. Instead of one link leading to one product, it can lead to a wider set of related options. That feels more useful for them, and more realistic for how people actually shop.

So instead of sending someone to one movie title, I can send them to a list of related films, box sets, or collector editions.

Maybe they buy the exact title I recommended.

Maybe they spot something else.

Maybe my post simply reminds them of a film, book, LEGO set, CD, or box set they had forgotten about.

That is the real strength of it.

The Part I Had Wrong at First

My first reaction was, “Why did Amazon not do this sooner?”

Of course, I thought Amazon might show all my past affiliate links in one place and let me simply tidy them into categories. That would have been ideal, but I was wrong.

As far as I can see, you have to start building the Storefront yourself by adding products from your order history, browsing history, or direct Amazon searches. That does take a bit of time, but it is not too difficult once you get started.

A few hours of work could give you a Pinterest-style set of curated recommendations, grouped by topic, rather than a scattered collection of single product links across older blog posts.

Why I Was Never Fully Happy With Basic Affiliate Links

Basic affiliate links are simple, but they are also unreliable.

A reader may click one link, glance at the product, and leave. The item may be out of stock. The price may look wrong. The format may not suit them. Or they may simply be browsing and not ready to buy that one specific thing.

That is especially true with posts about films, TV shows, books, LEGO, gadgets and products where there are several versions available.

It also feels more fragile now because AI platforms have changed how people browse. If a reader gets the basic answer from an AI summary, they may never click through to every link in the original article.

I do not think that means blogs are finished. Far from it.

But I do think bloggers need to make every click more useful.

A Storefront helps with that because it gives readers a reason to browse. It is less about one product and more about a carefully grouped set of options.

It also sits beside another issue I wrote about recently, the new €3 import charge for low-value online purchases into Ireland. Online buying is changing from several directions at once, from AI search summaries to delivery charges, customs rules and where products are actually shipped from.

How I Am Organising My Storefront

I am not trying to add everything at once.

That would become messy very quickly.

Instead, I am grouping products into sections that match the kind of posts I already write on my blogs, especially David Condon Finds (this blog) and Phoenix DVD Blog.

Some of the areas I am working on include:

DVD and Blu-ray Collector Picks

This fits naturally with Phoenix DVD Blog, linked above.

I still like owning films and TV shows on disc, especially titles that may move between streaming services or disappear altogether. A Storefront list lets me group related films, box sets, collector editions and older favourites in one place.

That works much better than linking to one film at a time.

Essential Box Sets on DVD and Blu-ray

This is where TV collections and larger sets make sense.

Old 80s and 90s shows, modern favourites, war dramas, cult series and complete collections can all sit together. Instead of one link to one box set, the reader can browse several options.

LEGO Collector Sets

LEGO is another area where a Storefront makes sense.

Some people are looking for one specific set. Others are just browsing, comparing, dreaming, or thinking about a future gift. Grouping LEGO Star Wars sets, UCS-style builds, display models and larger collector sets gives people a better browsing experience.

Kindle, Books and Reading Picks

Books are ideal for this.

I can group World War II books, Vietnam War books, modern warfare books, biographies and entertaining autobiographies into separate lists.

This also ties in with my post on switching to Amazon Ireland, because Irish shoppers now have to think more carefully about whether they are buying through Amazon.ie, Amazon.co.uk, or another marketplace altogether.

Those posts already sit in the broader Amazon cluster on the blog, so the Storefront post adds another useful piece to that topic.

Circulation Boosters and Massagers

This is where I can group Revitive models, foot massagers and related comfort products.

For this type of product, comparison matters. People may want to look at different models, read the details carefully, and decide what suits them. A curated list is more useful than sending them to one isolated product.

I would still always say that anyone unsure about a device like this should read the product information carefully and seek medical advice if needed.

Music, CDs and Box Sets

This one is more niche, because plenty of people stream music now.

But there are still people who like owning CDs, box sets, live albums, greatest hits collections and music from artists they grew up with. I had actually forgotten about some of the artists myself until I started building the lists.

That is part of the value.

A list can remind someone of something they used to love.

Why I Am Not Adding Everything

This is important.

I do not want my Amazon Storefront to become a dumping ground.

If I add every small item I have ever mentioned, it will become overwhelming for readers and time-consuming for me.

So my current thinking is simple: I will focus on products where browsing and comparison actually help.

That means things like:

Collector box sets
DVD and Blu-ray recommendations
LEGO display sets
Books and Kindle titles
Revitive and related comfort products
Useful gadgets
Workshop and tool-related items
Music collections and CD box sets

I am less interested in adding every cheap item just to fill space.

The Storefront needs to feel curated, not cluttered. I have chosen around 20 items as my working maximum for each list, mainly for balance, appearance and usefulness. In some cases I could easily have gone beyond that, but I think a tighter list with a clear title and purpose is better than overwhelming the reader.

Take my Must-Have Comedy on DVD & Blu-ray list, for example. I could have kept adding films, but at some point you are no longer helping the reader, you are diluting the content. A good list should give people choice and direction, not make them scroll through everything you could possibly think of.

Affiliate links, I may earn a small commission if you buy, at no extra cost to you.

Should Bloggers Link Directly to Their Storefront?

I think there are two ways to use it.

The first option is to link directly to the Storefront from sidebars, About pages, social media profiles, and maybe Pinterest pins where the topic is very visual.

The second option, and probably the stronger one, is to keep the blog post as the main destination and then use the Storefront as the next step.

That way the blog still does the important work.

It explains the subject.
It gives context.
It builds trust.
It adds personal experience.
It helps the reader understand why the product or category matters.

Then the Storefront gives them somewhere easy to browse afterwards.

For me, that feels like the right balance.

I do not want to push people away from my sites too quickly. But I do want to make it easier for readers to find related products when they are already in a buying or browsing mood.

Why This May Work Better Than Single Product Links

The Storefront gives people choice.

That is the key difference.

If I link to one film, the reader either wants that film or they do not.

If I link to a curated list of similar films, box sets or collector editions, the reader has more reason to browse.

The same applies to LEGO, books, CDs, gadgets and Revitive-style products.

Maybe you buy from my exact recommendation.

Maybe you pick up something else that I inspired you to look for.

Maybe you land on Amazon for one item and remember three other things you meant to buy.

That is how people actually shop.

A Storefront fits that behaviour better than a single narrow product link.

Is It Worth Setting Up?

My early answer is yes, but with limits.

I do not think an Amazon Storefront should replace a blog. I think it should support the blog.

The blog is still where the real content lives. The Storefront is more like a curated shopping companion.

For someone who only recommends one or two products a year, it may not be worth the effort.

But if you regularly write about products, books, films, gadgets, collectibles, tools or gift ideas, then it could be useful.

It gives readers one place to browse your recommendations, and it gives you a better way to organise products across several posts.

My Early Verdict

I like the idea.

I do not think it is effortless, and I do not think it solves every affiliate problem. You still have to build the lists, keep them tidy, and decide where the Storefront link actually belongs.

But it is a smarter way to present related products.

For my own blogs, I can see it working especially well for Phoenix DVD Blog, where films, TV shows, box sets and physical media naturally belong together.

I can also see it helping on David Condon Finds, especially for Amazon posts, LEGO, books, gadgets, Revitive-style products and other useful items I write about.

The main thing is not to go mad with it.

A Storefront should guide readers, not overwhelm them.

Browse My Amazon Storefront

I have started grouping some of the products mentioned across David Condon Finds and Phoenix DVD Blog into my Amazon Storefront, so readers can browse related recommendations in one place.

My Amazon UK Storefront, where I group related recommendations together for easier browsing.

A small note: If you are buying from Amazon anyway, using one of my links is a simple way to support the blog without costing you anything extra. Even if you end up buying something different, I may still receive a small commission. Thanks for considering it.

Affiliate links, I may earn a small commission if you buy, at no extra cost to you.

Thanks for Reading,

David

About the Author

I’m David Condon, a small business owner and blog writer based in Tralee, Co. Kerry. Running my own woodcraft business means I’ve seen first-hand how much confusion there can be around shipping times, delivery dates, and what “business days” actually mean. That’s why I wrote this post — to share a bit of what I’ve learned and hopefully save you some frustration.

Every so often I step outside the workshop to write about wider business topics like this one. If you’d like to know more, you can follow the link in the Note from the Author section below or visit my About Me page to learn more.

💬 Note from the Author
This post was written specially for David Condon Finds. If you enjoyed it, you might also like my other projects:

Phoenix DVD Blog – where I write about DVDs, Blu-rays, and life as a collector
David Condon Woodcraft – my main site focused on woodturning and handmade Irish pieces

If you’d like to support my writing, you can do so through the Buy Me a Coffee button below. It helps keep these side projects going — thank you!

Like what you're reading? You can buy me a coffee — sure it’s cheaper than a pint!

Search This Blog

David Condon Finds